Charles K. (Michigan State University, USA) Atkin & Ronald E. (University of California, Santa Barbara, USA) Rice 
Public Communication Campaigns [PDF ebook] 

Ondersteuning

In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

€107.64
Betalingsmethoden
Koop dit e-boek en ontvang er nog 1 GRATIS!
Taal Engels ● Formaat PDF ● ISBN 9781452255774 ● Editor Charles K. (Michigan State University, USA) Atkin & Ronald E. (University of California, Santa Barbara, USA) Rice ● Uitgeverij SAGE Publications US ● Gepubliceerd 2012 ● Downloadbare 6 keer ● Valuta EUR ● ID 5352253 ● Kopieerbeveiliging Adobe DRM
Vereist een DRM-compatibele e-boeklezer

Meer e-boeken van dezelfde auteur (s) / Editor

254.379 E-boeken in deze categorie