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Christian Aichele & Marius Schönberger 
E-Business [PDF ebook] 
Eine Übersicht für erfolgreiches B2B und B2C

الدعم
غلاف Christian Aichele & Marius Schönberger: E-Business (PDF)


Dieses Buch zeigt die Geschäftsmodelle des E-Business im B2B und B2C und erläutert Möglichkeiten und Gefahren, die sich durch die Anwendung von E-Business ergeben.

E-Business, d.h. digitale Wertschöpfungsketten im B2B und B2C ersetzen mehr und mehr analoge Prozesse. Die Wirtschaft und der Wettbewerb werden digital. Welche Chancen und Risiken ergeben sich durch E-Business für Unternehmen und Einzelpersonen?

€39.99
طرق الدفع

قائمة المحتويات

Konzepte und Anwendungen des E-Business.- Technologien und Architekturen von Internet-basierten Informationssystemen.- Geschäftsmodelle des E-Business.- E-Procurement.- E-Commerce.- SRM, CRM, SCM.- E-Society.- Fallbeispiele für E-Business Implementierungen.

عن المؤلف


Prof. Dr. Christian Aichele lehrt Wirtschaftsinformatik an der University of Applied Sciences Kaiserslautern und führt seit über 20 Jahren Beratungs- und IT-Projekte durch.

Marius Schönberger ist wissenschaftlicher Mitarbeiter und Dozent an der University of Applied Sciences Kaiserslautern im Fachbereich Betriebswirtschaft und lehrt in den Bereichen Wirtschaftsinformatik, Modellierung betrieblicher Leistungsprozesse und IT-Projektmanagement.

قم بشراء هذا الكتاب الإلكتروني واحصل على كتاب آخر مجانًا!
لغة ألمانية ● شكل PDF ● صفحات 96 ● ISBN 9783658136871 ● حجم الملف 2.4 MB ● الناشر Springer Fachmedien Wiesbaden GmbH ● مدينة Wiesbaden ● بلد DE ● نشرت 2016 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 4915417 ● حماية النسخ DRM الاجتماعية

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Christian AicheleMarius Schönberger

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