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Christian Aichele & Marius Schönberger
E-Business [PDF ebook]
Eine Übersicht für erfolgreiches B2B und B2C

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Cover of Christian Aichele & Marius Schönberger: E-Business (PDF)

Dieses Buch zeigt die Geschäftsmodelle des E-Business im B2B und B2C und erläutert Möglichkeiten und Gefahren, die sich durch die Anwendung von E-Business ergeben.

E-Business, d.h. digitale Wertschöpfungsketten im B2B und B2C ersetzen mehr und mehr analoge Prozesse. Die Wirtschaft und der Wettbewerb werden digital. Welche Chancen und Risiken ergeben sich durch E-Business für Unternehmen und Einzelpersonen?

€39.99

Table of Content

Konzepte und Anwendungen des E-Business.- Technologien und Architekturen von Internet-basierten Informationssystemen.- Geschäftsmodelle des E-Business.- E-Procurement.- E-Commerce.- SRM, CRM, SCM.- E-Society.- Fallbeispiele für E-Business Implementierungen.

About the author

Prof. Dr. Christian Aichele lehrt Wirtschaftsinformatik an der University of Applied Sciences Kaiserslautern und führt seit über 20 Jahren Beratungs- und IT-Projekte durch.
Marius Schönberger ist wissenschaftlicher Mitarbeiter und Dozent an der University of Applied Sciences Kaiserslautern im Fachbereich Betriebswirtschaft und lehrt in den Bereichen Wirtschaftsinformatik, Modellierung betrieblicher Leistungsprozesse und IT-Projektmanagement.

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Language German ● Format PDF ● Pages 96 ● ISBN 9783658136871 ● File size 2.4 MB ● Publisher Springer Fachmedien Wiesbaden GmbH ● City Wiesbaden ● Country DE ● Published 2016 ● Downloadable 24 months ● Currency EUR ● ID 4915417 ● Copy protection Social DRM

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