CrossReads: Саммари книги 'Законы социального заражения. 7 стратегий изменения общественного мнения и поведения' (ePUB) < علم النفس < العلوم الإنسانية < آخر الأخبار

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Саммари книги ‘Законы социального заражения. 7 стратегий изменения общественного мнения и поведения’ [EPUB ebook]

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غلاف CrossReads: Саммари книги 'Законы социального заражения. 7 стратегий изменения общественного мнения и поведения' (ePUB)

Почему люди подхватывают чужие лозунги и идеи? И как запустить новый тренд? Деймон Чентола, социолог и профессор, рассказывает о механизмах появления и распространения «вирусной» информации. Главное из 7 стратегий влияния на общественное поведение, выведенных на основе анализа работы Google, Facebook, движений Metoo и Black Lives Matter, читайте в саммари. Мастрид для контент-мейкеров и маркетлогов.
Саммари книги «Законы социального заражения» подготовлено совместно с проектом Make Right. Читайте ключевые идеи бестселлеров и выбирайте лучшее в мире книг!

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