David F. Birks & Naresh K. Malhotra 
Marketing Research [PDF ebook] 
Applied Insight

Cellular Manufacturing: One-Piece Flow for Workteams introduces production teams to basic cellular manufacturing and teamwork concepts and orients them for participating in the design of a new produc …

Drilled shafts in rock are widely used as foundations of heavy structures such as highway bridges and tall buildings. Although much has been learned about the analysis and design of drilled shafts in …

Originally published in 2004. The collapse of the USSR and the emergence of 15 new states from its ashes presents another challenge to the global economy: how to reintegrate the post-Soviet space int …

Originally published in 1983, Interpretations of Calamity provides a provocative critique of the ‘dominant view’ of research into natural hazards. Throughout the world, there are now many people prof …

This practical book covers all of the fundamentals for obtaining air quality permits for new sources of air pollutant emissions and Title V operating permits for operating sources. Written for facili …

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has tradit …

Bamboo is an ordinary plant with extraordinary properties. With its high growth rate and self-renewing ability, bamboo’s sustainability is unparalleled. Bamboo is an important resource for a healthy …

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

The book unifies quantum theory and the general theory of relativity. As an unsolved problem for about 100 years and influencing so many fields, this is probably of some importance to the scientific …

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it hel …