David F. Birks & Naresh K. Malhotra 
Marketing Research [PDF ebook] 
Applied Insight

There are 60 million health care workers globally and most of this workforce consists of nurses, as they are key providers of primary health care. Historically, the global nurse occupation has been p …

The European Union regime for fighting market manipulation and insider trading – commonly referred to as market abuse – was significantly reshuffled in the wake of the financial crisis of 2007/2008 a …

Marijuana is the prototypical cannabinoid, and is one of the most widely used drugs in the world. Interestingly, cannabinoids are molecules found naturally in the human body and brain as well as in c …

Mention the phrase ‘bottom line, ‘ and the immediate thought tends to focus on a company»s financial performance. Think again! There»s an equally important factor that carries tremendous impact on …

While the concept and domain of Corporate Social Responsibility (CSR) are not new—its beginnings can be tracked back to the 1960s—its scope, urgency, and relevance have shifted dramatically in recent …

Analyzing the self-sufficient Danish island of Samsø, this book explains sustainability through a bio-geophysical understanding of how to best use society’s limited resources to achieve true sustaina …

In the years since the publication of the best-selling first edition, the incorporation of ideas and theories from the rapidly growing field of financial economics has precipitated considerable devel …

This book explores the benefits of digital patient engagement, from the perspectives of physicians, providers, and others in the healthcare system, and discusses what is working well in this new, dig …

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity …