Dinesh Kumar 
Services Marketing and Customer Relationship Management [PDF ebook] 

The extraordinary beauty, cultural wealth, and diversity of EU’s coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate i …

In recent years, information and communication technologies (ICTs) have gained significant importance and become vital to the operations of both organizations and individuals. However, there are nume …

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for top …

Environmental challenges have never been greater than today. There is the need for the utmost accuracy in the efforts to track the use, manufacture, processing, treatment, and disposal of toxic and h …

The COVID-19 pandemic has had so many unprecedented consequences. The great global shift from office work to remote work is one such consequence, with which many information security professionals ar …

Un libro de trabajo sobre VSM (español). A workbook on VSM (Spanish). …

This volume unites scholars from all over the world, and with very different theoretical perspectives. Their chapters probe into typical Shacklean themes of time and money, uncertainty and expectatio …

The fast-food industry is one of the few industries that can be described as truly global, not least in terms of employment, which is estimated at around ten million people worldwide. This edited vol …

A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not …