The Road Map for a New Era in Retail
The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry into a sea of turbulent change, leaving consumer behavior permanently altered. It examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future technologies that will completely change the way we shop.
From internationally-renowned consumer futurist Doug Stephens, The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace, pointing to a dynamic and exhilarating revival of the industry. It offers hope and guidance for any businesses eager to capitalize on these historic shifts, providing a concise overview of what really matters and how to profit from it.
* Offers an expert view of the near future of the retail marketplace for retailers, manufacturers, and marketers alike
* Written by the founder of Retail Prophet, a consumer trends advisory whose clients include such brands such as Walmart, Citibank, West Jet, Razorfish, Air Miles and Ace Hardware
* Features actionable guidance for retailers, agencies and consumer goods manufacturers
The Retail Revival is an entertaining and enlightening wake-up call that all retail professionals will need in order to profit from the coming chaos.
قائمة المحتويات
ACKNOWLEDGMENTS ix
INTRODUCTION: REVOLUTIONS AND REVIVALS xi
PART 1: THE END 1
CHAPTER 1 It’s Not a ‘Recession’! 3
CHAPTER 2 The Disappearing Middle 25
CHAPTER 3 Rest in Peace, Joe Average 41
CHAPTER 4 The Broken Funnel 71
PART II: THE BEGINNING 89
CHAPTER 5 The New Law of Average 91
CHAPTER 6 Who Owns Your Brand? 121
CHAPTER 7 Rehumanizing Retail 149
CHAPTER 8 The Third Shelf 175
CHAPTER 9 The Destination Is You 195
CHAPTER 10 Break It, Build It and Make It Beautiful 217
ABOUT THE AUTHOR 229
ENDNOTES 231
INDEX 241
عن المؤلف
The founder of Retail Prophet, Doug Stephens is one of the world’s most respected and influential retail industry futurists and advisors. His work and thinking have influenced many of North America’s best-known retailers and brands, including Walmart, Home Depot, Razorfish, Disney, Loblaws, West Jet, Citibank and Air Miles to name a few.
Drawing on over 20 years of international experience in the retail industry, including the leadership of one of New York City’s most historic retail chains, Stephens tracks key shifts in economics, demographics, technology and media to assemble a complete and credible picture of how retail and consumerism are evolving.
He is a highly sought-after keynote presenter, speaking regularly to diverse business and government audiences across North America and Europe about the key changes in consumer behavior and technology that are central to the success of organizations and entrepreneurs.
He is also a regular contributor on the acclaimed television series App Central TV, a retail business contributor for CBC Radio, and a frequent source of opinion for global business media. Stephens sits on the advisory boards of a mobile technology company and the Dx3 digital conference. Follow Doug on Twitter @Retail Prophet.
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