No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes—and debacles—of modern business, politics, and entertainment.
You’ll discover:
• Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
• Why Audi never fully recovered from driver accusations of “sudden acceleration”—despite evidence that nothing was wrong with their cars.
• What the crises faced by George W. Bush, Jim Mc Greevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don’t.
This new revised edition includes an additional chapter ‘Our Permanent Leakocracy’ including information about Wiki Leaks and what that notorious case means for business.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
35٬158 كتب إلكترونية في هذه الفئة
