Helmut Kohlert 
Marketing für Ingenieure [PDF ebook] 

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

Today s world is continually facing complex and life-threatening issues that are too difficult or even impossible to solve. These challenges have been titled wicked problems due to their radical and …

No one likes change. Too often it’s viewed as something that must be endured; something to ‘get through’ as fast as possible so that everything can ‘return to normal”. We need to change our view of …

Written by a recognized leader in the manufacturing industry with nearly two decades of experience working for Toyota, this book supplies a firsthand account of the realities behind implementing the …

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. …

Bioregionalism is the first book to explain the theoretical and practical dimensions of bioregionalism from an interdisciplinary standpoint, focusing on the place of bioregional identity within globa …

The really big sustainability challenges for your business can’t be solved by your business. But they can be solved by your business working in collaboration with others. Working Collaboratively pr …