Joachim Preusse & Ulrike Rottger: Grundlagen der Public Relations (PDF) < الجنرال < علوم < آخر الأخبار

Joachim Preusse & Ulrike Rottger
Grundlagen der Public Relations [PDF ebook]
Eine kommunikationswissenschaftliche Einfuhrung

الدعم

غلاف Joachim Preusse & Ulrike Rottger: Grundlagen der Public Relations (PDF)

Das Lehrbuch verortet PR als Lehr- und Forschungsbereich aus einer primär kommunikationswissenschaftlichen Perspektive. Ziel ist es, Leserinnen und Leser mit den zentralen Grundbegriffen, Theorien und Modellen der PR sowie dem aktuellen Stand der wissenschaftlichen Reflexion vertraut zu machen. Neben der Auseinandersetzung mit unterschiedlichen disziplinären Perspektiven, theoretischen Ansätzen und Modellen werden einzelne Tätigkeitsfelder, Arbeitsbereiche und Instrumente sowie die Konzeption strategischer PR näher beleuchtet. In dem Band werden PR-relevantes Wissen zusammengeführt sowie zentrale Begrifflichkeiten und Konzepte der PR-Forschung geklärt. Für die zweite Auflage wurde das Buch überarbeitet und aktualisiert.

€16.48

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لغة ألمانية ● شكل PDF ● ISBN 9783531199658 ● الناشر VS Verlag fur Sozialwissenschaften ● نشرت 2014 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6315525 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Joachim Preusse Ulrike Rottger Jana Schmitt

87٬316 كتب إلكترونية في هذه الفئة

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