Catalog > Sciences > General > Joachim Preusse & Ulrike Rottger: Grundlagen der Public Relations (PDF)

Joachim Preusse & Ulrike Rottger
Grundlagen der Public Relations [PDF ebook]
Eine kommunikationswissenschaftliche Einfuhrung

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Cover of Joachim Preusse & Ulrike Rottger: Grundlagen der Public Relations (PDF)

Das Lehrbuch verortet PR als Lehr- und Forschungsbereich aus einer primär kommunikationswissenschaftlichen Perspektive. Ziel ist es, Leserinnen und Leser mit den zentralen Grundbegriffen, Theorien und Modellen der PR sowie dem aktuellen Stand der wissenschaftlichen Reflexion vertraut zu machen. Neben der Auseinandersetzung mit unterschiedlichen disziplinären Perspektiven, theoretischen Ansätzen und Modellen werden einzelne Tätigkeitsfelder, Arbeitsbereiche und Instrumente sowie die Konzeption strategischer PR näher beleuchtet. In dem Band werden PR-relevantes Wissen zusammengeführt sowie zentrale Begrifflichkeiten und Konzepte der PR-Forschung geklärt. Für die zweite Auflage wurde das Buch überarbeitet und aktualisiert.

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Language German ● Format PDF ● ISBN 9783531199658 ● Publisher VS Verlag fur Sozialwissenschaften ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 6315525 ● Copy protection Adobe DRM

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