مؤلف: Klaus Gunter Grunert

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Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series …

In the fall of 1990, the Danish government started a comprehensive research pro- gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish …

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accomm …

may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and that the kind of optimal use of that information …