5 Ebooki wg Klaus Gunter Grunert
Klaus Günter Grunert & John Thøgersen: Consumers, Policy and the Environment
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PDF
Angielski
€149.79
Klaus Gunter Grunert & W. Bruce Traill: Products and Process Innovation in the Food Industry
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series …
PDF
Angielski
DRM
€166.62
Allan Baadsgaard & Klaus Gunter Grunert: Market Orientation in Food and Agriculture
In the fall of 1990, the Danish government started a comprehensive research pro- gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish …
PDF
Angielski
DRM
€164.54
Klaus Gunter Grunert & Jan-Benedict E.M. Steenkamp: Agricultural Marketing and Consumer Behavior in a Changing World
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accomm …
PDF
Angielski
DRM
€165.11
Klaus Gunter Grunert & Folke Olander: Understanding Economic Behaviour
may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and that the kind of optimal use of that information …
PDF
Angielski
DRM
€166.64
