Lesley Pender & Richard Sharpley 
The Management of Tourism [EPUB ebook] 

The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.

The text places the management of tourism in a structured framework, ordered around four principal themes:

– Managing the Tourism System

– Managing Tourism Businesses

– Managing Tourism in its Environment

– Contemporary Issues in Tourism Management

Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

قائمة المحتويات

PART ONE: MANAGING THE TOURISM SYSTEM

Introduction – Lesley Pender

The Accommodation Sector: Managing for Quality – Richard Sharpley

Airlines, Airports and International Aviation – Keith G Debbage

Tour Operations Management – Sandra Gountas

Managing Tourism Distribution – Lesley Pender

PART TWO: MANAGING TOURISM BUSINESSES

Human Resource Management in Tourism – Tom Baum and Jithendran Kokkranikal

Marketing Management for Tourism – Jackie Clark

Strategy for Tourism – John Tribe

Managing Finance for Tourism – Tony Blackwood

The Law and Tourism – David Grant and Richard Sharpley

PART THREE: MANAGING TOURISM IN ITS ENVIRONMENT

Managing Urban Tourism – Richard Sharpley and Lesley Roberts

Managing the Countryside for Tourism – Richard Sharpley

A Governance Perspective

Managing Tourism for Development – David J Telfer

Site and Visitor Management at Natural Attractions – Chris Ryan

PART FOUR: CONTEMPORARY ISSUES IN TOURISM MANAGEMENT

The Role of Government in the Management of Tourism – C Michael Hall

The Public Sector and Tourism Policies

Information and Communication Technologies for Tourism – Dimitrios Buhalis

Destination Marketing and Technology – Chris Ryan

The Case of Web Based Data Mining

Tourism and the Environment – Richard Sharpley

International Tourism – Richard Sharpley

The Management of Crisis

Ethics in Tourism Management – Harold Goodwin and Lesley Pender

Managing the Heritage Enterprise for Liveable Host Communities – Frank Go, Ronald M Lee and Antonio Paolo Russo

Conclusion