The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.
The text places the management of tourism in a structured framework, ordered around four principal themes:
– Managing the Tourism System
– Managing Tourism Businesses
– Managing Tourism in its Environment
– Contemporary Issues in Tourism Management
Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
Spis treści
PART ONE: MANAGING THE TOURISM SYSTEM
Introduction – Lesley Pender
The Accommodation Sector: Managing for Quality – Richard Sharpley
Airlines, Airports and International Aviation – Keith G Debbage
Tour Operations Management – Sandra Gountas
Managing Tourism Distribution – Lesley Pender
PART TWO: MANAGING TOURISM BUSINESSES
Human Resource Management in Tourism – Tom Baum and Jithendran Kokkranikal
Marketing Management for Tourism – Jackie Clark
Strategy for Tourism – John Tribe
Managing Finance for Tourism – Tony Blackwood
The Law and Tourism – David Grant and Richard Sharpley
PART THREE: MANAGING TOURISM IN ITS ENVIRONMENT
Managing Urban Tourism – Richard Sharpley and Lesley Roberts
Managing the Countryside for Tourism – Richard Sharpley
A Governance Perspective
Managing Tourism for Development – David J Telfer
Site and Visitor Management at Natural Attractions – Chris Ryan
PART FOUR: CONTEMPORARY ISSUES IN TOURISM MANAGEMENT
The Role of Government in the Management of Tourism – C Michael Hall
The Public Sector and Tourism Policies
Information and Communication Technologies for Tourism – Dimitrios Buhalis
Destination Marketing and Technology – Chris Ryan
The Case of Web Based Data Mining
Tourism and the Environment – Richard Sharpley
International Tourism – Richard Sharpley
The Management of Crisis
Ethics in Tourism Management – Harold Goodwin and Lesley Pender
Managing the Heritage Enterprise for Liveable Host Communities – Frank Go, Ronald M Lee and Antonio Paolo Russo
Conclusion
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