In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.
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شكل PDF ● صفحات 141 ● ISBN 9781626185739 ● محرر Luther B Miller & Wilbur C. Moore ● الناشر Nova Science Publishers ● نشرت 2013 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 7222915 ● حماية النسخ Adobe DRM
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