In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., My Space, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.
Marnik G. Dekimpe & Els Gijsbrechts
Connected Customer [EPUB ebook]
The Changing Nature of Consumer and Business Markets
Connected Customer [EPUB ebook]
The Changing Nature of Consumer and Business Markets
قم بشراء هذا الكتاب الإلكتروني واحصل على كتاب آخر مجانًا!
لغة الإنجليزية ● شكل EPUB ● ISBN 9780203863565 ● محرر Marnik G. Dekimpe & Els Gijsbrechts ● الناشر Taylor & Francis ● نشرت 2010 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2297395 ● حماية النسخ Adobe DRM
يتطلب قارئ الكتاب الاليكتروني قادرة DRM