Matthias Albisser: Brand Content und Brand Image (ePUB) < الجنرال < العلوم الاجتماعية < آخر الأخبار

Matthias Albisser
Brand Content und Brand Image [EPUB ebook]
Experimentelle Studie uber die Wirkung von Brand Content auf Imagedimensionen

الدعم

In diesem Open-Access-Buch schlägt Matthias Albisser eine Konzeptualisierung von Brand Content als Botschaften der Unternehmenskommunikation vor, die gleichberechtigt eine Unternehmensperspektive (Imageaufbau) und eine Userperspektive (Mehrwert für User) einnehmen. Anhand einer experimentellen Umfrage wird der Einfluss von informativem (Tipps und Tricks) und unterhaltendem (Memes) Brand Content auf das funktionale und das emotionale Markenimage analysiert.

€3.81

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لغة ألمانية ● شكل EPUB ● ISBN 9783658357115 ● الناشر Springer Fachmedien Wiesbaden ● نشرت 2021 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 8185618 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Matthias Albisser

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