Ebook > Ciências sociais > Geral > Matthias Albisser: Brand Content und Brand Image (ePUB)

Matthias Albisser
Brand Content und Brand Image [EPUB ebook]
Experimentelle Studie uber die Wirkung von Brand Content auf Imagedimensionen

Apoio

In diesem Open-Access-Buch schlägt Matthias Albisser eine Konzeptualisierung von Brand Content als Botschaften der Unternehmenskommunikation vor, die gleichberechtigt eine Unternehmensperspektive (Imageaufbau) und eine Userperspektive (Mehrwert für User) einnehmen. Anhand einer experimentellen Umfrage wird der Einfluss von informativem (Tipps und Tricks) und unterhaltendem (Memes) Brand Content auf das funktionale und das emotionale Markenimage analysiert.

€3.81

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Alemão ● Formato EPUB ● ISBN 9783658357115 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2021 ● Carregável 3 vezes ● Moeda EUR ● ID 8185618 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Matthias Albisser

126.138 Ebooks nesta categoria

Capa do Major Arthur Griffiths: Prisons Over Seas Deportation And Colonization British And American Prisons Of To-Day

Major Arthur Griffiths: Prisons Over Seas Deportation And Colonization British And American Prisons Of To-Day

Prisons Over Seas: Deportation and Colonization, British and American Prisons of To-Day by Major Arthur Griffiths is a comprehensive examination of the penal systems in the 19th century, focusing on …

Capa do Major Arthur Griffiths: Chronicles of Newgate From The Twelfth To The Eighteenth Century Volume 2

Major Arthur Griffiths: Chronicles of Newgate From The Twelfth To The Eighteenth Century Volume 2

Chronicles of Newgate: From The Twelfth To The Eighteenth Century Volume 2 by Major Arthur Griffiths continues the detailed exploration of Newgate Prison’s history, focusing on the later periods of …

Capa do Major Arthur Griffiths: Chronicles of Newgate From The Twelfth To The Eighteenth Century Volume 1

Major Arthur Griffiths: Chronicles of Newgate From The Twelfth To The Eighteenth Century Volume 1

Chronicles of Newgate: From The Twelfth To The Eighteenth Century Volume 1 by Major Arthur Griffiths offers a detailed historical analysis of Newgate Prison, one of London’s most infamous …

Capa do Anna (University of Melbourne, Australia) Arstein-Kerslake & Eilionoir (National University of Ireland, Galway) Flynn: Global Perspectives on Legal Capacity Reform

Anna (University of Melbourne, Australia) Arstein-Kerslake & Eilionoir (National University of Ireland, Galway) Flynn: Global Perspectives on Legal Capacity Reform

This edited collection is the result of the Voices of Individuals: Collectively Exploring Self-determination (VOICES) based at the Centre for Disability Law and Policy, National University of Ireland …

Capa do Pahi Saikia: Ethnic Mobilisation and Violence in Northeast India

Pahi Saikia: Ethnic Mobilisation and Violence in Northeast India

The book is a very detailed work on the relationship between movements for autonomy by indigenous peoples (the so-called ‘tribes’) and violence in Assam, in northeast India. The book addresses some o …

Capa do Nora (Radboud University, Netherlands) Stel: Hybrid Political Order and the Politics of Uncertainty

Nora (Radboud University, Netherlands) Stel: Hybrid Political Order and the Politics of Uncertainty

Lebanon hosts the highest number of refugees per capita worldwide and is central to European policies of outsourcing migration management. Hybrid Political Order and the Politics of Uncertainty is th …

Capa do Jeffery E. Aspelmeier & Steven P. Schacht: Social and Behavioral Statistics

Jeffery E. Aspelmeier & Steven P. Schacht: Social and Behavioral Statistics

Revised and updated to include the behavioral sciences, the second edition of this introductory statistics book engages students with real-world examples and exercises. To the dismay of many social …

Capa do Marlen Komorowski & Ike Picone: Creative Cluster Development

Marlen Komorowski & Ike Picone: Creative Cluster Development

In recent decades, the importance of creative cluster development has gained increasing recognition from national and regional governments. Governments have been investing in initiatives and urban de …

Capa do Margaret Constantino & Steven Mark (William and Mary School of Education, Virginia, USA) Constantino: Case Studies to Engage Every Family

Margaret Constantino & Steven Mark (William and Mary School of Education, Virginia, USA) Constantino: Case Studies to Engage Every Family

Partnering with families just got easier In his bestselling book, Engage Every Family, Dr. Steve Constantino introduced school leaders to the five simple principles of family engagement: a pa …

Capa do Karen A. Cerulo: Deciphering Violence

Karen A. Cerulo: Deciphering Violence

In the current information age, Americans are bombarded daily with stories and images portraying a rising tide of violence. Drawing on media that includes television, newspaper, fiction, film, …

Próxima página >>>