Paul Hong & YoungWon Park 
Building Network Capabilities in Turbulent Competitive Environments [PDF ebook] 
Business Success Stories from the BRICs

Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investme