Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investme
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Língua Inglês ● Formato PDF ● Páginas 244 ● ISBN 9781466515765 ● Editora CRC Press ● Publicado 2014 ● Carregável 3 vezes ● Moeda EUR ● ID 3842571 ● Proteção contra cópia Adobe DRM
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