Robert W. Bly 
The Marketing Plan Handbook [EPUB ebook] 
Develop Big-Picture Marketing Plans for Pennies on the Dollar

Deliver Big-Picture Marketing Plans for Pennies on the Dollar

Sometimes you don’t need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.

Learn how to:

• Develop a clear business vision


• Position your business and services strategically


• Research your market and target your ideal client


• Integrate online and offline marketing


• Put measurements in place to assess marketing tactics


• Create an effective implementation schedule


• Review and troubleshoot for future success and growth

Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

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