Ron Beasley & Marcel Danesi 
Persuasive Signs [PDF ebook] 
The Semiotics of Advertising

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of t …

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of t …

This important new book provides a comprehensive analysis of humor from a social-psychological perspective, addressing questions about the use of humor and its effects in daily life. It examines the …

This handbook is written for anyone who is feeling stuck with their creativity or creative practice. Whether or not readers have had a creative practice before (writing/ painting/ making/ crafting) t …

Mapping Multiple Literacies brings together the latest theory and research in the fields of literacy study and European philosophy, Multiple Literacies Theory (MLT) and the philosophical work of Gill …

Why has classical rhetoric been a subject of such growing interest for the past ten years? Because the most exciting work in classical rhetoric has asked us to rethink classical concepts in modern te …

First Published in 2001. This is Volume 3 of the Selected Works of I.A. Richards from 1919 to 1938 and concerns itself with the principles of literary criticism from 1924. …

  Computers play a crucial and rapidly evolving role in education, particularly in the area of language learning. Far from being a tool mimicking a textbook or teacher, Computer-Assisted Languag …

First Published in 1999. Code switching is widely used in bilingual communities worldwide, and has been found in government documents, literature, religious works, and song. Pursuing this aim here, c …

Thinking through Translation with Metaphors explores a wide range of metaphorical figures used to describe the translation process, from Aristotle to the present. Most practitioners and theorists of …