Ron Beasley & Marcel Danesi 
Persuasive Signs [PDF ebook] 
The Semiotics of Advertising

Arrows of Freethought by G. W. Foote is a seminal work in the realm of rationalism and secularism, offering a compelling critique of religious dogma and advocating for atheism. The book addresses the …

This new and completely revised edition of Colloquial Portuguese of Brazil provides a step-by-step course in Portuguese as it is written and spoken in Brazil today. Combining a user-friendly approach …

This volume outlines a theory of translation, set within the framework of Peircean semiotics, which challenges the linguistic bias in translation studies by proposing a semiotic theory that accounts …

Accompanying continued industrial production and sales of artificial intelligence and expert systems is the risk that difficult and resistant theoretical problems and issues will be ignored. The part …

The Politics of Palestinian Multilingualism: Speaking for Citizenship provides an essential contribution to understanding the politics of Israel/Palestine through the prism of sociolinguistics and di …

Presenting new approaches and results previously inaccessible in English, the Routledge Handbook of Japanese Sociolinguistics provides an insight into the language and society of contemporary Japan f …

This book considers the work and influence of Charles Sanders Peirce, showing how the concepts and ideas he developed continue to impact and shape contemporary research issues. Written by a team of l …

Bilingualism provides a concise and lively introduction to bilingualism as a social and linguistic phenomenon and explains its impact on individuals and on society. Addressing questions such as what …

This timely intervention into composition studies presents a case for the need to teach all students a shared system of communication and logic based on the modern globalizing ideals of universality, …

A History of the Chinese Language provides a comprehensive introduction to the historical development of the Chinese language from its Proto-Sino-Tibetan roots in prehistoric times to Modern Standard …