Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
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شكل PDF ● صفحات 258 ● ISBN 9781317623021 ● الناشر Taylor and Francis ● نشرت 2021 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 7821759 ● حماية النسخ Adobe DRM
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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
255٬667 كتب إلكترونية في هذه الفئة
