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Royce Yuen
Decoding Branding [PDF ebook]
A Complete Guide to Building and Revamping Brands in the Age of Disruption

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Cover of Royce Yuen: Decoding Branding (PDF)

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

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Format PDF ● Pages 258 ● ISBN 9781317623021 ● Publisher Taylor and Francis ● Published 2021 ● Downloadable 3 times ● Currency EUR ● ID 7821759 ● Copy protection Adobe DRM

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