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Simon Majaro
International Marketing (RLE International Business) [PDF ebook]
A Strategic Approach to World Markets

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غلاف Simon Majaro: International Marketing (RLE International Business) (PDF)

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

€56.65

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شكل PDF ● صفحات 316 ● ISBN 9781135133665 ● الناشر Taylor and Francis ● نشرت 2013 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2647801 ● حماية النسخ Adobe DRM

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