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Simon Majaro
International Marketing (RLE International Business) [PDF ebook]
A Strategic Approach to World Markets

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Capa do Simon Majaro: International Marketing (RLE International Business) (PDF)

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

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Formato PDF ● Páginas 316 ● ISBN 9781135133665 ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2647801 ● Proteção contra cópia Adobe DRM

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