Sut Jhally: Codes of Advertising (ePUB) < الجنرال < العلوم الاجتماعية < آخر الأخبار

Sut Jhally
Codes of Advertising [EPUB ebook]
Fetishism and the Political Economy of Meaning in the Consumer Society

الدعم

غلاف Sut Jhally: Codes of Advertising (ePUB)

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

€46.40

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لغة الإنجليزية ● شكل EPUB ● صفحات 240 ● ISBN 9781135213022 ● الناشر Taylor and Francis ● نشرت 2014 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 3217749 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Sut Jhally USA) Jhally Sut (University of Massachusetts Amherst

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