Catalog > Sociale wetenschappen > Algemeen > Sut Jhally: Codes of Advertising (ePUB)

Sut Jhally
Codes of Advertising [EPUB ebook]
Fetishism and the Political Economy of Meaning in the Consumer Society

Ondersteuning

Hoes van Sut Jhally: Codes of Advertising (ePUB)

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

€46.40

Koop dit e-boek en ontvang er nog 1 GRATIS!

Taal Engels ● Formaat EPUB ● Pagina’s 240 ● ISBN 9781135213022 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2014 ● Downloadbare 6 keer ● Valuta EUR ● ID 3217749 ● Kopieerbeveiliging Adobe DRM

Vereist een DRM-compatibele e-boeklezer

Meer e-boeken van dezelfde auteur (s) / Editor

Sut Jhally USA) Jhally Sut (University of Massachusetts Amherst

126.138 E-boeken in deze categorie

Hoes van Paul Michael (Manchester Metropolitan University, UK.) Brannagan & Danyel (American University of Beirut, Lebanon) Reiche: Routledge Handbook of Sport in the Middle East

Paul Michael (Manchester Metropolitan University, UK.) Brannagan & Danyel (American University of Beirut, Lebanon) Reiche: Routledge Handbook of Sport in the Middle East

This Handbook provides a succinct overview of sport in the Middle East, drawing in scholars from a wide variety of geographical and disciplinary backgrounds (history, politics, sociology, economics a …

Hoes van Heide (University of South Florida, US) Castaneda: Migration and Health

Heide (University of South Florida, US) Castaneda: Migration and Health

Migration and Health: Critical Perspectives offers a radical rethinking of the field by unsettling conventional ideas of mobility and borders to highlight the ways in which they produce health inequa …

Hoes van R. W. Hiorns: Demographic Patterns in Developed Societies

R. W. Hiorns: Demographic Patterns in Developed Societies

Originally published in 1980, this volume reviews the demographic patterns of fertility, marriage and mortality with reference to developed societies in the 19th and 20th centuries in Western Europe …

Hoes van Marcus (President, International Center for Alcohol Policies (ICAP), USA) Grant & Paul Gwinner: Alcoholism in Perspective

Marcus (President, International Center for Alcohol Policies (ICAP), USA) Grant & Paul Gwinner: Alcoholism in Perspective

In the 1970s, an important change of emphasis had occurred in the field of alcoholism. Instead of seeing alcoholism as an ‘all or none phenomenon’ it was now recognised that a continuum of alcohol pr …

Hoes van Jude Boyles: Psychological Therapies for Survivors of Torture

Jude Boyles: Psychological Therapies for Survivors of Torture

This edited collection of writings by experienced therapists, social workers and interpreters working with survivors of torture in exile fills a gap in the English-language literature with its specif …

Hoes van Todd Pooser: Systems Approach to Public Administration and Social Equity

Todd Pooser: Systems Approach to Public Administration and Social Equity

A Systems Approach to Public Administration uses General Systems Theory – a cross-disciplinary scientific philosophy first articulated by Ludwig von Bertalanffy then refined by Ervin Laszlo, and cove …

Hoes van Julian Blackburn: Psychology and the Social Pattern

Julian Blackburn: Psychology and the Social Pattern

This is Volume X of eighteen in the Sociology of Behaviour and Psychology series. Published in 1945, the aim of this study is to provide an account of most of the major contributions to experimental …

Hoes van Armando L. Trujillo: Chicano Empowerment and Bilingual Education

Armando L. Trujillo: Chicano Empowerment and Bilingual Education

First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company. …