Trevor Taylor, the author, has an MBA (Distinction) in Strategic Management, and has majored in Marketing. His dissertation covered research in the gaming and horse racing industries. His international gaming experience covers being a Senior Manager of Marketing for casinos in two countries, namely South Africa and Australia.
During his tenure as the senior Marketing Manager of the Golden Horse Casino, the company received the accolade from the Business Chamber as the “Business of the Year” on their positive economic results.
He is currently the Chairman of the SA State Advisory Australian Marketing Institute in South Australia and a Charter Marketer for South Africa and the European Union. He has tutored at business school and been a guest tutor at university.
During his career at Adelaide Casino and Golden Horse Casino, Trevor launched three gaming loyalty clubs. Implemented over a thousand promotional campaigns and a number of events to drive visitation and gaming revenue.
With his wealth of experience he has written this extremely informative book, which includes a number of strategies used in attaining ultimate results from your Loyalty Club.
7 كتب إلكترونية بواسطة Trevor Taylor
Henrik Heidenkamp & John Louth: The Defence Industrial Triptych
The relationship between government and the businesses that contribute towards the defence and security of the state is a critical one; it often underscores a modern state’s foreign policy and sense …
EPUB
DRM
€64.33
Henrik Heidenkamp & John Louth: The Defence Industrial Triptych
The relationship between government and the businesses that contribute towards the defence and security of the state is a critical one; it often underscores a modern state’s foreign policy and sense …
PDF
DRM
€63.99
John Louth & Trevor Taylor: British Defence in the 21st Century
This book analyses UK defence as a complex, interdependent public-private enterprise covering politics, management, society, and technology, as well as the military.Building upon wide-ranging applied …
EPUB
الإنجليزية
DRM
€53.91
John Louth & Trevor Taylor: British Defence in the 21st Century
This book analyses UK defence as a complex, interdependent public-private enterprise covering politics, management, society, and technology, as well as the military.Building upon wide-ranging applied …
PDF
الإنجليزية
DRM
€53.91
Trevor Taylor: Attaining Ultimate Results from your Loyalty Club
Attaining Ultimate Results from your Loyalty Club is a book that uncovers the secrets used in casinos in driving revenue and extra visitation from members. It describes the best strategies in retaini …
EPUB
الإنجليزية
DRM
€12.90
Trevor Taylor: The Deaf of Elvis and the Last of the Anglo Indians
There’s no available information at this time. Author will provide once information is available. …
EPUB
الإنجليزية
DRM
€4.99