Pengarang: Trevor Taylor

Trevor Taylor, the author, has an MBA (Distinction) in Strategic Management, and has majored in Marketing. His dissertation covered research in the gaming and horse racing industries. His international gaming experience covers being a Senior Manager of Marketing for casinos in two countries, namely South Africa and Australia. During his tenure as the senior Marketing Manager of the Golden Horse Casino, the company received the accolade from the Business Chamber as the “Business of the Year” on their positive economic results. He is currently the Chairman of the SA State Advisory Australian Marketing Institute in South Australia and a Charter Marketer for South Africa and the European Union. He has tutored at business school and been a guest tutor at university. During his career at Adelaide Casino and Golden Horse Casino, Trevor launched three gaming loyalty clubs. Implemented over a thousand promotional campaigns and a number of events to drive visitation and gaming revenue. With his wealth of experience he has written this extremely informative book, which includes a number of strategies used in attaining ultimate results from your Loyalty Club.