مؤلف: USA) Tellis Gerard J. (University of Southern California

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!’Tellis has done a remarkable job. He has brought together an amazingly diverse literatu …

‘In this era of ‘snackable’ content which satisfies only in the moment, it’s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and …