2 E-böcker av USA) Tellis Gerard J. (University of Southern California
Gerard J. (University of Southern California, USA) Tellis: Effective Advertising : Understanding When, How, and Why Advertising Works
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!’Tellis has done a remarkable job. He has brought together an amazingly diverse literatu …
PDF
Engelska
DRM
€78.11
Tim Ambler & Gerard J Tellis: SAGE Handbook of Advertising
’In this era of ’snackable’ content which satisfies only in the moment, it’s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and …
PDF
Engelska
DRM
€115.20
