Vincent F. Filak named next editor for Journalism and Mass Communication Educator
Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak′s conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with.
This title is accompanied by a complete teaching and learning package.
- Learning Platform / Courseware
Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love..
- Assignable Video with Assessment
Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life.
- Assignable Video with Assessment
- LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
قائمة المحتويات
Part I: Understanding Today′s Media World
Chapter 1: Media Basics: Models and Theories
What Is Media?
How Do We Use Media to Interact?
What Does Media Do to Us?
From Media Consumer to Media Creator
Chapter 2: Media Audiences and Uses
From Age to Interests: A Brief Look at How to Define an Audience
Media Literacy
Why Do We Consume Media?
Is Media Use Risky?
The Era of “Demassification”
Chapter 3: Media Systems and Corporate Ownership
A Basic Overview of Global Media Systems
A Brief History of Media Ownership and Control
Digital Media Disruptors
Impact of Ownership Consolidation
Part II: Traditional Media
Chapter 4: Books: The Original Mass Medium
From Stone Tablets to Digital Tablets: A Brief History of Text
Role of Books
The Process of Developing, Writing, Publishing, and Selling Books
Censorship and the Movement to Ban Books
Jobs in Publishing
Chapter 5: Print Journalism: Newspapers and Magazines
A Brief History of News Publications
Role of Newspapers and Magazines
Is Print Dead or Is It Evolving?
Careers in Print Journalism
Chapter 6: Radio and Other Audio Formats
A Brief History of Audio Media
Television Competition and the Shift to the Niches
Rules and Regulations
The Role of Radio in Society
Jobs in Audio Media
Chapter 7: Movies
A Brief History of Movies
The Role of Movies
How Movies Are Made
Viewer Discretion Advised: Ratings and Social Acceptability
Jobs in Movies and Film Production
Chapter 8: Television
A Brief History of Television
The Many Benefits of Entertainment Television
The Role of Broadcast Journalism
How TV Has Adapted to Technological Advances
Is Television a “Vast Wasteland”?
Jobs in Television
Part III: Digital Media
Chapter 9: The All-Consuming Internet
From Military Tool to Daily Necessity: A Brief History of the Internet
Role of the Internet
Media Monopoly 2.0
The Dark Corners and Negative Consequences of the Internet
Jobs Working with Online Media
Chapter 10: Social Media
From Six Degrees to Tik Tok: A Brief History of Social Media
Defining and Differentiating Social Media
Examining Social Media Approaches
The Value of Social Media
Uses and Gratifications of Social Media
Jobs Related to Social Media
Chapter 11: Videogames and Gaming as Media
A Brief History of Video Games: From Cathode Rays to Fortnite
Game Typology and Genres
Gaming Crossovers
Role of Video Games
Understanding Flow and the Value of Video Games
Jobs Related to Video Games
Part IV: Strategic Media
Chapter 12: Public Relations and Persuasion
A Brief History of Public Relations
Defining and Explaining Public Relations
Using Persuasion in Public Relations
Key Elements of Successful PR
Communication Tools for Public Relations
Jobs in PR
Chapter 13: Advertising and Marketing
A Brief History of Advertising
Defining and Explaining Advertising
Exploring Advertising Options
Advertising and Society
Jobs in Advertising
Part V: Rules and Values
Chapter 14: Media and the Law
Free Speech, Free Press, and the First Amendment
Beyond the First Amendment: Regulators and Regulations
Defamation, Libel, and Slander
Invasion of Privacy
That’s Mine! Copyright Law and Protections
Jobs in Media Law
Chapter 15: Ethics: What We Value
What Are Ethics and Why Do They Matter?
Some Basic Ethical Models
The Basic Elements of Media Ethics
Working through Ethical Dilemmas
Determining Your Own Approach to Ethics
Jobs in Media Ethics
Glossary
Notes
Index
عن المؤلف
Vincent F. Filak, Ph.D., is an award-winning teacher and scholar who serves as a professor of journalism at the University of Wisconsin Oshkosh, where he primarily teaches courses on media writing and reporting. Prior to his arrival at UWO, he served on the faculty at Ball State University and also taught courses at the University of Missouri and the University of Wisconsin–Madison. He also previously worked for the Wisconsin State Journal and the Columbia Missourian newspapers. He was also unanimously voted and selected as the next editor of Journalism & Mass Communication Educator by the Association for Education in Journalism and Mass Communication.The Associated Collegiate Press honored him as part of the organization’s inaugural class of Pioneer Award Winners in 2022. The Scholastic Journalism Division of the Association for Education in Journalism and Mass Communication presented him with the Educator of the Year award in 2021, a year after he was honored by the National Society of Leadership and Success with an Excellence in Teaching award. In 2019, he received the Friend of KEMPA award for his work with high school journalism students through the Kettle Moraine Press Association. In addition, he has received awards from the College Media Association (CMA) and the National Scholastic Press Association for his work as a college media adviser and a mentor to high school journalists.As a scholar, Filak has received thirteen top conference paper awards, including those from the Association for Education in Journalism and Mass Communication, the Broadcast Education Association, and the International Public Relations Society of America. He has published more than thirty scholarly, peer-reviewed articles in top-tier journals, including Journalism and Mass Communication Quarterly, Journalism and Mass Communication Educator, the Newspaper Research Journal, the Atlantic Journal of Communication, Journalism: Theory, Practice and Criticism, the Howard Journal of Communication, Educational Psychology, and the British Journal of Social Psychology. He is also the winner of CMA’s Nordin Research Award, which goes to the best research paper completed on a topic pertaining to media advisers within a given year.He has published several textbooks in the field of journalism, including Dynamics of Media Writing (SAGE), Dynamics of News Reporting and Writing (SAGE), Dynamics of Media Editing (SAGE), Convergent Journalism (Focal), and The Journalist’s Handbook to Online Editing (with Kenneth Rosenauer; Pearson). He also blogs about media-related topics at Dynamics Of Writing.com.xxiv He lives outside Auroraville, Wisconsin, with his wife, Amy, and their daughter, Zoe.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
90٬453 كتب إلكترونية في هذه الفئة
