Vincent F. Filak 
Exploring Mass Communication [EPUB ebook] 
Connecting with the World of Media

Part I: Understanding Today′s Media World
Chapter 1: Media Basics: Models and Theories
Chapter 2: Media Audiences and Uses
Chapter 3: Media Systems and Corporate Ownership
Part II: Traditional Media
Chapter 4: Books: The Original Mass Medium
Chapter 5: Print Journalism: Newspapers and Magazines
Chapter 6: Radio and Other Audio Formats
Chapter 7: Movies
Chapter 8: Television
Part III: Digital Media
Chapter 9: The All-Consuming Internet
Chapter 10: Social Media
Chapter 11: Videogames and Gaming as Media
Part IV: Strategic Media
Chapter 12: Public Relations and Persuasion
Chapter 13: Advertising and Marketing
Part V: Rules and Values
Chapter 14: Media and the Law
Chapter 15: Ethics: What We Value
Glossary
Notes
Index

Vincent F. Filak, Ph.D., is an award-winning teacher and scholar who serves as a professor of journalism at the University of Wisconsin Oshkosh, where he primarily teaches courses on media writing and reporting. Prior to his arrival at UWO, he served on the faculty at Ball State University and also taught courses at the University of Missouri and the University of Wisconsin–Madison. He also previously worked for the Wisconsin State Journal and the Columbia Missourian newspapers. He was also unanimously voted and selected as the next editor of Journalism & Mass Communication Educator by the Association for Education in Journalism and Mass Communication.The Associated Collegiate Press honored him as part of the organization’s inaugural class of Pioneer Award Winners in 2022. The Scholastic Journalism Division of the Association for Education in Journalism and Mass Communication presented him with the Educator of the Year award in 2021, a year after he was honored by the National Society of Leadership and Success with an Excellence in Teaching award. In 2019, he received the Friend of KEMPA award for his work with high school journalism students through the Kettle Moraine Press Association. In addition, he has received awards from the College Media Association (CMA) and the National Scholastic Press Association for his work as a college media adviser and a mentor to high school journalists.As a scholar, Filak has received thirteen top conference paper awards, including those from the Association for Education in Journalism and Mass Communication, the Broadcast Education Association, and the International Public Relations Society of America. He has published more than thirty scholarly, peer-reviewed articles in top-tier journals, including Journalism and Mass Communication Quarterly, Journalism and Mass Communication Educator, the Newspaper Research Journal, the Atlantic Journal of Communication, Journalism: Theory, Practice and Criticism, the Howard Journal of Communication, Educational Psychology, and the British Journal of Social Psychology. He is also the winner of CMA’s Nordin Research Award, which goes to the best research paper completed on a topic pertaining to media advisers within a given year.He has published several textbooks in the field of journalism, including Dynamics of Media Writing (SAGE), Dynamics of News Reporting and Writing (SAGE), Dynamics of Media Editing (SAGE), Convergent Journalism (Focal), and The Journalist’s Handbook to Online Editing (with Kenneth Rosenauer; Pearson). He also blogs about media-related topics at Dynamics Of Writing.com.xxiv He lives outside Auroraville, Wisconsin, with his wife, Amy, and their daughter, Zoe.