Ebook > Social Sciences > Economy > Basil J Janavaras & Suresh George: GLOBAL MKTG MGMT SYS (2ND ED) (ePUB)

Basil J Janavaras & Suresh George
GLOBAL MKTG MGMT SYS (2ND ED) [EPUB ebook]

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Cover of Basil J Janavaras & Suresh George: GLOBAL MKTG MGMT SYS (2ND ED) (ePUB)

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.

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Language English ● Format EPUB ● Pages 340 ● ISBN 9789813201095 ● File size 15.8 MB ● Publisher World Scientific Publishing Company ● City Singapore ● Country SG ● Published 2017 ● Edition 2 ● Downloadable 24 months ● Currency EUR ● ID 5603543 ● Copy protection Adobe DRM

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