This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
Basil J Janavaras & Suresh George
GLOBAL MKTG MGMT SYS (2ND ED) [EPUB ebook]
GLOBAL MKTG MGMT SYS (2ND ED) [EPUB ebook]
Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!
Dil İngilizce ● Biçim EPUB ● Sayfalar 340 ● ISBN 9789813201095 ● Dosya boyutu 15.8 MB ● Yayımcı World Scientific Publishing Company ● Kent Singapore ● Ülke SG ● Yayınlanan 2017 ● Baskı 2 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 5603543 ● Kopya koruma Adobe DRM
DRM özellikli bir e-kitap okuyucu gerektirir