Bertram Schefold 
Mr Sraffa on Joint Production and Other Essays [PDF ebook] 

No one likes change. Too often it’s viewed as something that must be endured; something to ‘get through’ as fast as possible so that everything can ‘return to normal”. We need to change our view of …

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

The Business and Society (BAS) 360 book series is an annual publication targeting cutting-edge developments in the broad business and society field, such as stakeholder management, corporate social …

In India credit rating agencies showed their presence for the first time only in late 1980”s when the first credit rating agency was established namely the credit rating information services …

A lot of small businesses will recognize the power of the web to bring them money and customers but they won’t have any clue how to begin.My aim is to teach you to become an internet marketer, so …

How do you protect your family? At what level of importance are the members of your extended family? The intent is to use all of your resources available and a great way to re-energize your …

This new book, Restaurant Financial Management: A Practical Approach, provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. Th …