Bertram Schefold 
Mr Sraffa on Joint Production and Other Essays [PDF ebook] 

No one likes change. Too often it’s viewed as something that must be endured; something to ‘get through’ as fast as possible so that everything can ‘return to normal”. We need to change our view of …

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention …

Essential Management Models is a compilation of business tools that actually work. It’s a guide to the very best in practical management thinking. No reinventing the wheel, no management fads and no …

The Thinking Strategist is your guide to accomplishing organizational goals, exceeding objectives, and securing the support of senior management and other key stakeholders. This much-needed new edi …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

The future of business will be all about business as unusual . A tsunami of new technology in particular will mean industries, companies and individuals will experience change at a rate and scale …

Never before in history have so many humans suffered from depression, anxiety, and stress. The World Health Organization estimates that more than 300 million people struggle with depression – …

This book is a start to end guide on all HR processes right from hiring to attrition of the resource. Each chapter is designed with easy to follow explanations and real life scenarios to help HR …

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the …