Brian Healy & Gillian Horan 
"Show us what you’ve got" [PDF ebook] 
Building and Managing Strong Brands in Ireland’s Service SMEs

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Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Within this service sector, owners/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of study in its infancy and this book is a step towards providing evidence of the importance and relevance of branding to SMEs.

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Format PDF ● Pages 210 ● ISBN 9781443818025 ● Editor Brian Healy & Gillian Horan ● Publisher Cambridge Scholars Publishing ● Published 2009 ● Downloadable 6 times ● Currency EUR ● ID 2597857 ● Copy protection Adobe DRM
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