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David Frederick Ross
The Intimate Supply Chain [EPUB ebook]
Leveraging the Supply Chain to Manage the Customer Experience

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Cover of David Frederick Ross: The Intimate Supply Chain (ePUB)

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th

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Format EPUB ● Pages 304 ● ISBN 9781040082553 ● Publisher Taylor & Francis ● Published 2008 ● Downloadable 3 times ● Currency EUR ● ID 9353810 ● Copy protection Adobe DRM

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