Author: Chiara Mauri

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles o …

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles o …

La customer centricity viene descritta nell’evoluzione delle prospettive e degli strumenti manageriali sviluppati per gestirla: customer relationship management, customer experience, customer j …