Pengarang: Chiara Mauri

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3 Ebooks by Chiara Mauri

Charles Dennis & Pantea Foroudi: Place Branding
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles o …
EPUB
Inggeris
DRM
€51.25
Charles Dennis & Pantea Foroudi: Place Branding
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles o …
PDF
Inggeris
DRM
€51.36
Chiara Mauri: Account-based marketing. Il valore delle relazioni con i clienti
La customer centricity viene descritta nell’evoluzione delle prospettive e degli strumenti manageriali sviluppati per gestirla: customer relationship management, customer experience, customer j …
EPUB
Itali
€11.99