Catalog > Social Sciences > Economy > Christian Holsing & Rainer Olbrich: Electronic Commerce und Online-Marketing (PDF)

Christian Holsing & Rainer Olbrich
Electronic Commerce und Online-Marketing [PDF ebook]
Ein einfuhrendes Lehr- und Ubungsbuch

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Cover of Christian Holsing & Rainer Olbrich: Electronic Commerce und Online-Marketing (PDF)

Die Autoren führen in komprimierter und verständlicher Form in die wichtigsten Bereiche des Electronic Commerce und des Online-Marketing ein. Im Electronic Commerce stehen die wesentlichen Geschäftsmodelle und aktuellen Ansätze im Vordergrund. Im Online-Marketing liegt das Hauptaugenmerk auf den zentralen kommunikations- und distributionspolitischen Instrumenten. Das Buch eignet sich daher als grundlegendes Lehrwerk für betriebswirtschaftliche Studiengänge an Hochschulen. Darüber hinaus ist es aufgrund seiner übersichtlichen Schwerpunktlegung für die berufsbegleitende Weiterbildung und die unternehmerische Praxis geeignet.

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Language German ● Format PDF ● ISBN 9783662463277 ● Publisher Springer Berlin Heidelberg ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 6348793 ● Copy protection Adobe DRM

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