Catalog > Ciencias sociales > Economía > Christian Holsing & Rainer Olbrich: Electronic Commerce und Online-Marketing (PDF)

Christian Holsing & Rainer Olbrich
Electronic Commerce und Online-Marketing [PDF ebook]
Ein einfuhrendes Lehr- und Ubungsbuch

Soporte

Portada de Christian Holsing & Rainer Olbrich: Electronic Commerce und Online-Marketing (PDF)

Die Autoren führen in komprimierter und verständlicher Form in die wichtigsten Bereiche des Electronic Commerce und des Online-Marketing ein. Im Electronic Commerce stehen die wesentlichen Geschäftsmodelle und aktuellen Ansätze im Vordergrund. Im Online-Marketing liegt das Hauptaugenmerk auf den zentralen kommunikations- und distributionspolitischen Instrumenten. Das Buch eignet sich daher als grundlegendes Lehrwerk für betriebswirtschaftliche Studiengänge an Hochschulen. Darüber hinaus ist es aufgrund seiner übersichtlichen Schwerpunktlegung für die berufsbegleitende Weiterbildung und die unternehmerische Praxis geeignet.

€28.91

¡Compre este libro electrónico y obtenga 1 más GRATIS!

Idioma Alemán ● Formato PDF ● ISBN 9783662463277 ● Editorial Springer Berlin Heidelberg ● Publicado 2015 ● Descargable 3 veces ● Divisa EUR ● ID 6348793 ● Protección de copia Adobe DRM

Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

Christian Holsing Rainer Olbrich Carsten D. Schultz

255.022 Ebooks en esta categoría

Portada de Anthony Tasgal: Consumer Behaviour Book

Anthony Tasgal: Consumer Behaviour Book

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

Portada de Ian Stokes: Training for Project Management

Ian Stokes: Training for Project Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Portada de Adam Lindgreen & Francois Maon: Sustainable Entrepreneurship

Adam Lindgreen & Francois Maon: Sustainable Entrepreneurship

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

Portada de Uday B. Kompella & Boris Y. Shekunov: Supercritical Fluid Technology for Drug Product Development

Uday B. Kompella & Boris Y. Shekunov: Supercritical Fluid Technology for Drug Product Development

Interconnecting the fundamentals of supercritical fluid (SCF) technologies, their current and anticipated utility in drug delivery, and process engineering advances from related methodological domain …

Portada de Anthony McDonnell & Sharna Wiblen: Talent Management

Anthony McDonnell & Sharna Wiblen: Talent Management

Talent management is a central element of managerial discourse and organisational practice. This short-form book provides a succinct overview on the state of research on talent management. The author …

Portada de Gwyneth Moore: Fashion Promotion

Gwyneth Moore: Fashion Promotion

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional …

Portada de Andrea (Cordie Limited, UK) Cordell & Ian (Cordie Limited, UK) Thompson: The Category Management Handbook

Andrea (Cordie Limited, UK) Cordell & Ian (Cordie Limited, UK) Thompson: The Category Management Handbook

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it hel …

Portada de Lauryn E. DeGreeff & Craig A. Schultz: Canines

Lauryn E. DeGreeff & Craig A. Schultz: Canines

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

Portada de Sidney Dekker & Amanda Oates: Restorative Just Culture in Practice

Sidney Dekker & Amanda Oates: Restorative Just Culture in Practice

A restorative just culture has become a core aspiration for many organizations in healthcare and elsewhere. Whereas ‘just culture’ is the topic of some residual conceptual debate (e.g. retributive po …

Portada de Paula Scariati: EHR Governance

Paula Scariati: EHR Governance

Organizations spend large amounts of money to purchase, deploy, and optimize their Electronic Health Records (EHRs). They are not plug-n-play systems so a commitment to an ongoing improvement cycle i …

siguiente página >>>