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Christoph Burmann & Manfred Kirchgeorg 
Marketing [EPUB ebook] 
Grundlagen marktorientierter Unternehmensfuhrung Konzepte – Instrumente – Praxisbeispiele

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Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements aus einer entscheidungsorientierten Sicht. In der 12. Auflage des Marketing-Klassikers wurden alle Kapitel überarbeitet. Insbesondere wurden bei den Verhaltens- und Informationsgrundlagen des Marketing aktuelle Erkenntnisse aus der neurowissenschaftlichen Forschung integriert. Neuere Entwicklungen im Bereich der interaktiven Kommunikationsinstrumente wurden vertiefend berücksichtigt, die Ausführungen zum Marketingcontrolling im Rahmen der Marketing-Mix-Kapitel aktualisiert und die Zukunftsperspektiven des Marketing fortgeführt.

„Die Bibel des Marketing“ w & v – werben und verkaufen

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Language German ● Format EPUB ● ISBN 9783658023447 ● Publisher Springer Fachmedien Wiesbaden ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 6339873 ● Copy protection Adobe DRM
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