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Christoph Burmann & Manfred Kirchgeorg
Marketing [EPUB ebook]
Grundlagen marktorientierter Unternehmensfuhrung Konzepte – Instrumente – Praxisbeispiele

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Örtmek Christoph Burmann & Manfred Kirchgeorg: Marketing (ePUB)

Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements aus einer entscheidungsorientierten Sicht. In der 12. Auflage des Marketing-Klassikers wurden alle Kapitel überarbeitet. Insbesondere wurden bei den Verhaltens- und Informationsgrundlagen des Marketing aktuelle Erkenntnisse aus der neurowissenschaftlichen Forschung integriert. Neuere Entwicklungen im Bereich der interaktiven Kommunikationsinstrumente wurden vertiefend berücksichtigt, die Ausführungen zum Marketingcontrolling im Rahmen der Marketing-Mix-Kapitel aktualisiert und die Zukunftsperspektiven des Marketing fortgeführt.

„Die Bibel des Marketing“ w & v – werben und verkaufen

€34.69

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Dil Almanca ● Biçim EPUB ● ISBN 9783658023447 ● Yayımcı Springer Fachmedien Wiesbaden ● Yayınlanan 2014 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6339873 ● Kopya koruma Adobe DRM

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Christoph Burmann Manfred Kirchgeorg Heribert Meffert

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