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Alfred Ku
Marktforschung [PDF ebook]
Grundlagen der Datenerhebung und Datenanalyse

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Cover von Alfred Ku: Marktforschung (PDF)

Alfred Kuß vermittelt in gut verständlicher Weise die wesentlichen Grundlagen der Methodik – Datenerhebung und Datenanalyse – der Marktforschung. Im Vordergrund stehen die zentralen Aspekte der Marktforschung, weniger die technischen Details einzelner Methoden oder die Spezialprobleme bestimmter Anwendungsbereiche. Ziel ist es, dem Leser ein solides und tiefgehendes Verständnis der Marktforschung zu vermitteln und damit die Basis für die Anlage und Verwendung von Marktforschungsuntersuchungen zu schaffen.
In der 4. Auflage wurden alle Kapitel überarbeitet, aktuelle Entwicklungen wurden durchgehend integriert.

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Sprache Deutsch ● Format PDF ● ISBN 9783834938534 ● Verlag Gabler Verlag ● Erscheinungsjahr 2012 ● herunterladbar 3 mal ● Währung EUR ● ID 6363625 ● Kopierschutz Adobe DRM

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